Why should you read it?

If you work in partner marketing, ecosystem GTM, or channel strategy, Marketing Multiplied should be within arm’s reach—not just read once and shelved. This book is a practical guide, playbook, and reference resource rolled into one. It’s one of the few channel marketing books that balances strategic context with day-to-day execution advice. Whether you’re building your first MDF campaign, refining a partner marketing plan, or educating internal teams on why through-channel marketing matters, this book delivers clarity, structure, and language you can use.

In a world where marketing through partners is both critical and increasingly complex, Marketing Multiplied offers a much-needed foundation. It explains the “why,” demystifies the “how,” and even equips you with templates, checklists, and metrics to measure success. This book is especially useful for anyone onboarding into partner marketing roles or trying to align sales, marketing, and channel teams.

What is the book about?

This book is a beginner-friendly introduction to partner marketing—a key area in the technology industry where companies work with partners to reach more customers and grow their business. It explains what partner marketing is, why it matters, and how it’s done in the real world. Written in clear and simple language, the book is designed for people who are new to the field and want to understand how marketing works between companies and their partners.

A core part of the book is understanding the four main types of partner marketing: to-partner marketing (engaging and educating partners), with-partner marketing (running joint campaigns), through-partner marketing (equipping partners to market to their own customers), and for-partner marketing (executing marketing on a partner’s behalf). These concepts are explained with real-world examples, practical tools, and clear roles—giving readers a solid foundation in how modern partner marketing works.

Best takeaway

The standout insight from Marketing Multiplied is the importance of learning, using, and excelling at all four types of partner marketing: to, with, through, and for partners. Each approach plays a distinct role in driving success—whether it’s enabling partners with messaging (to), collaborating on campaigns (with), empowering them to reach customers (through), or executing marketing on their behalf (for). Mastery of all four creates a comprehensive and adaptable strategy that strengthens partner relationships, improves execution, and maximizes results across the ecosystem.

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