About this Project

Books of the Channel is a simple—yet, I hope, powerful—project born from a desire to share the inspiration found in great books and essential reference resources that can truly impact professionals working in the technology channel ecosystem.

The journey to becoming a channel leader is rarely straightforward. There’s no single degree or defined path that opens the door. Instead, it’s a long, evolving journey that blends disciplines like marketing, engineering, finance, communications, and economics. To succeed as a partner expert, you need to understand diverse business models, stay on top of the latest technology trends, and most importantly—embrace a customer-centric mindset. That’s what it takes to thrive in the era of ecosystems.

If you’re part of that lucky tribe who breathe acronyms like VAR, ISV, MSP, CSP, and VAD—this space is for you.

Books of the Channel offers curated book recommendations by and for professionals who live and work in partner ecosystems. It’s also for those just stepping into this world and looking for guidance. With the generous support of experienced channel leaders who are willing to open their bookshelves to the community, we hope to spark new ideas, share timeless knowledge, and most importantly—help you put those insights into practice.

If you have read a book which totally blew your mind, I’ll be eager to hear from you… Please reach out on LinkedIn and let’s share it with the world!