Recommendations

"The Ultimate Route to Market" by Iain Shanahan - Recommended by Gavin Booth (Author and Strategic Consulting Partners at AWS)

The Ultimate Route to Market: How Technology Professionals Can Work Successfully with Global Systems Integrators, Outsourcers and Consulting Firms

Gavin Booth

Strategic Consulting Partners at AWS

Author of “The Strategic Alliances Fieldbook

Why should you read it?

Thoughtful and practical guidance navigating large GSIs and technology alliances grounded in lived experience of an alliance expert whilst at Accenture.

What is the book about?

Powering go to market and revenue impact with large consulting and technology company alliances.

Best takeaway

Understand consulting personnel mindset to be successful harnessing their deep insight and relationships to add value to end customers.


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