Why should you read it?

This is a particularly great resource for anyone working in or new to the world of alliances and partnerships.

What is the book about?

This book was published in 2014 and the term “ecosystem” in relation to channel and partnering models was not as pervasive a term as it is today. In today’s globalized world cooperation and collaboration are critical drivers of business success. This book combines excellent academic research with real world company case studies across many different industry verticals to offer a “practitioners guide” to making Alliances in the real world work. It outlines several different alliances models that firms can adopt.

Best takeaway

How to define an Alliances strategy for your company. There are really good practitioner ideas to consider.

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