Book recommended by
Partner Marketing Director at Dell, Oracle and TCS
Why should you read it?
I relate to Sochan’s shared experiences establishing strategic partnerships within the tech industry because I’ve encountered similar situations. This isn’t your conventional business book; it feels more like a candid conversation with a seasoned colleague. You’ll discover genuine insights and real-life anecdotes on building strategic partnerships. It’s refreshing to receive practical guidance from someone with firsthand experience in navigating intricate partnerships that resonate with your own experiences.
What is the book about?
Think of it as your go-to guide on how to form and manage strategic partnerships. It’s not just theory; it’s a practical playbook. This book covers the whole spectrum – finding the right partners, nailing down contracts, and nurturing partnerships for the long haul. It’s filled with real-world examples that will help you reinforce your current strategies and succeed at forming new partnerships.
Best takeaway
It’s risk vs. reward. Companies can establish market dominance through effective partnerships to achieve their goals. Strategic partners can create significantly greater value propositions in customers’ eyes. This book delves into the strategies for pursuing partnerships and evaluating when the rewards surpass the risks.