Book recommended by
CEO at the York Group
Recognized by Allbound as one of the “Top Partnership Influencers of 2023”
Why should you read it?
The book provides practical advice. The author stared and ran what became Europe’s largest distributor, so he speaks from experience.
What is the book about?
It covers all of the basics a software company needs to know – why a channel makes sense, the key elements of a successful program, margins and partner support, as well as a section dedicated to SaaS solutions.
Best takeaway
It isn’t always the best product that wins. Superior distribution will always beat a superior product!