Book recommended by
SVP Marketing at 360insights
Former Founder & CEO of Spark Your Channel and Channel Maven Consulting
Why should you read it?
This book puts negotiation into perspective as it’s been written by a former FBI negotiator. He states that in the same way you can’t split a hostage in half… how do you figure out how to make both parties happy?
What is the book about?
The book focuses on negotiation skills by finding out what the person really wants or needs and making both parties happy.
Best takeaway
Figure out what’s important to everyone you deal with!