“Making Channel Sales Work” by David Davies & Marcus Cauchi – Recommended by Eran Rosenblum (Managing Partner at Inner Onion)

15 Sep, 2022

"Making Channel Sales Work" by David Davies & Marcus Cauchi - Recommended by Eran Rosenblum (Managing Partner at Inner Onion)

"Making Channel Sales Work" by David Davies & Marcus Cauchi - Recommended by Eran Rosenblum (Managing Partner at Inner Onion) Books of the Channel
“Making Channel Sales Work” by David Davies & Marcus Cauchi – Recommended by Eran Rosenblum

Book recommended by

Eran Rosenblum

Managing Partner at Inner Onion

Partnership Leaders Executive Member

Why should you read it?

The book guides the reader through the complex world of partnerships, managing and selling via third-party: a minefield of complexity, for those in the know. If you are new to the partner ecosystem, whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; that this is, hands down, the book for you.

What is the book about?

Managing partnerships requires outstanding people skill, exceptional organizational and strategic planning capabilities, a highly attuned sense of commercial reality, and the ability to prevent and neutralize conflicts. This book introduce partnership professionals to the skills and practice knowledge they need to be successful, build a fast growth, high profit, high repeat business channel with the lowest possible cost and the least possible wasted effort.

Best takeaway

“If your partnership channel is not working, look in the mirror and ask yourself a question: whose fault is it? And the answer should always be 100% yours.”

    15 Sep, 2022