Book recommended by
Head Of Partnerships at PartnerHacker
Why should you read it?
B2B has gotten harder. Traditional methods are broken. We can no longer rely on data alone. There needs to be a better, more sustainable way to do business. One that challenges the “zero-sum” game, and instead, constantly creates opportunities for growth. We’ll show you how.
What is the book about?
Pick up your copy of The PartnerHacker Handbook today to learn the lessons you’ll need to thrive in this new era. Learn from modern ecosystem experts that have done it before. Everywhere from strategic alliances and the platform strategy, to Account Based Networking (ABN) and enablement. Help us fulfill our mission… To create a world where we all succeed in business together.
Best takeaway
“For B2C and B2B, data really was the new oil. That is, until data polluted the world. What was once signal, became noise. What was once convenient, became inconvenient. Data was the new oil. Until data lost our trust. Now, trust is the new data.”
Businesses need to operate on a currency of trust above everything else. They have to. Or else they will not survive.