Book recommended by
Senior Director ISV Alliances at Oracle
Why should you read it?
The authors present a framework that helps to establish a focused approach to growth. Good reminder to “Keep it simple stupid”!
What is the book about?
The key principles advocated by the authors:
• Do less. Reduce the number of different activities over which your business is investing resources.
• Be bold. Focus everything on the highest-potential initiatives.
• Simplify and keep costs low. Eliminate complexity from your processes and plans.
• Execute. Keep testing, learning and adjusting as you go.
• Unleash people. Make bold bets on talented people by giving them disproportionate authority and resources.
Best takeaway
Beyond a good idea, focus and execution are critical to sustained business success.