
Book recommended by

Senior Alliances & Channels Director (EMEA) at Oracle
Why should you read it?
Partners operate in ecosystems and this means continuously looking for that elusive “blue ocean”, so the key thing is to disrupt oneself and this book provides an easy to digest manner with six ways create new value for their customers and learn about what steps are needed to make the appropriate shift for their business models.
What is the book about?
Never before has the business world seen so much radical change. This change is accelerating, casting a spotlight on the economy and pointing out the businesses and business models that must adapt or die trying. Business Model Shifts takes you on a groundbreaking journey of six fundamental business model shifts designed to maximize customer value creation.
Best takeaway
Generating revenue and profit is an outcome of a successful business model, it isn’t the goal of a successful business model. Neglecting to consistently care for stakeholders, will ultimately destroy shareholder value.