“How the Internet Happened: From Netscape to the iPhone” by Brian McCullough – Recommended by Francisco Santolo (CEO & Founder at Scalabl)

"How the Internet Happened: From Netscape to the iPhone" by Brian McCullough - Recommended by Francisco Santolo (CEO & Founder at Scalabl)

“How the Internet Happened: From Netscape to the iPhone” by Brian McCullough

Book recommended by

Francisco Santolo

CEO & Founder at Scalabl®

Why should you read it?

This book shares powerful stories from Internet evolution, many of them contradicting common notions of entrepreneurship. It’s amazing to go back and understanding what we’ve lived through, and the implications it has for our future!

What is the book about?

The evolution of the Internet since its origins to our time and beyond.

Best takeaway

I loved how Facebook decided as a last attempt not to get acquired, to go out of their universities main segment, and open to everyone, with a huge success as an unexpected result. It’s a pattern I see once and again when looking for a repeatable sales funnel for a Startup, even though when successful founders tell their story they never tell these events this way.