“Switch: How to Change Things When Change Is Hard” by Chip and Dan Heath – Recommended by Carlos Blanco (VP Channels and Alliances at jamf)

"Switch: How to Change Things When Change Is Hard" by Chip and Dan Heath - Recommended by Carlos Blanco (VP Channels and Alliances at jamf)

Switch: How to Change Things When Change Is Hard by Chip and Dan Heath

Book recommended by

Carlos Blanco

Vice President Channels and Alliances at jamf

(former executive at Dynatrace, Citrix and The Channel Company)

Why should you read it?

The book is about driving change at any level. Helps you to understand that change is complicated is is impacted by obstacles, people and emotion. Knowing which of the three levers are in play and how to work with them is key to getting humans to change. The books offers a ton of real-life examples about driving change across a plethora of industries.

What is the book about?

This book is about something as simple and as complex as making change happen!

Best takeaway

You can’t assume anything and especially that people want to change when the change is obvious.