Book recommended by

Why should you read it?

This book is written by someone that has lived and breathed the high tech channel for 20+ years. In Growth IQ, the author maps out ten paths to growth with business cases studies demonstrating how the right combination and sequence of these paths will help business’ keep growing in crazy fast changing market conditions. It should be required reading for MBA programs across the world.

What is the book about?

The author “cuts through the clutter and confusion that surround growth, and draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities–and pitfalls–of each of the ten growth paths, how they work together, and how they apply to business today.”

Best takeaway

Learning why it can be a mistake to imitate strategies that worked for some competitors, or rely on strategies that worked in the past. It is very relevant in the business world today.

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