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The Alliance Revolution: The New Shape of Business Rivalry
by Benjamin Gomes-Casseres
Published: 1996
Recommended by Benjamin Gomes-Casseres
Categories: partnerships
Why should you read it?
Long before ecosystems became a buzzword, this book showed why high-tech companies compete as groups. Built on original case studies in electronics and computers, including Xerox, IBM and Fujitsu, it explains how alliances create new units of competition. For partnership leaders, it is an early foundation for today's ecosystem thinking.
What is the book about?
Benjamin Gomes-Casseres argues that alliances create new units of competition that battle one another and traditional single firms. Firms need to manage their constellations to enhance collaboration within the group, while raising barriers to collaboration for rivals. The ideas are developed through case studies of U.S., Japanese and European firms in electronics and computers.
Best takeaway
Competition increasingly happens between groups of allied firms, not between single companies.
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