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Ecosystem Edge: Sustaining Competitiveness in the Face of Disruption
by Arnoud De Meyer and Peter J. Williamson
Published: 2020
Recommended by Books of the Channel
Categories: partnerships, go to market
Why should you read it?
Most books on ecosystems define the concept. This one shows how companies build and run one, through eight cases that cross industries and continents, including Alibaba, Amazon, ARM and Dassault Systèmes. For partnership and ecosystem leaders, it shifts the question from managing a list of partners to attracting the right ones and keeping the whole network productive.
What is the book about?
Arnoud De Meyer and Peter J. Williamson explain how companies can face disruption by building a large, dynamic ecosystem of partners that reinforce each other and encourage innovation. Leading an ecosystem requires different capabilities than running a supply chain: leaving command and control behind in favor of strategies that attract partners, stimulate learning and promote the health of the network. The book moves from the roots of ecosystem advantage to finding new value, kick-starting a virtuous spiral, scaling up and improving ecosystem productivity.
Best takeaway
An ecosystem's edge comes less from controlling partners than from attracting them and keeping the network healthy.
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